NAVIGATING PUBLIC RELATIONS ON FUTURE TRENDS, INNOVATIONS AND SOCIAL MEDIA INFLUENCE.

   FUTURE TRENDS AN D INNOVATIONS Adapted from:  V-soft consulting No matter how much we can run away from these terms, the fact is that they are coming and whether we like it or not, we will be affected by them either positively or negatively. The term  Innovation  is explained as the procedure of coming up with new ideas, methods, products, services, or resolutions with an important positive effect and value. It includes transforming creative ideas into practical outcome that enhance efficiency and effectiveness or satisfy unmet needs (Jain, 2023). While the term trend is used to describe developments or changes in situations and human behaviour. Now let us look at how these terms will impact the public relations industry.  OPPORTUNITIES THAT COME WITH FUTURE TRENDS AND INNOVATIONS: Artificial Intelligence Adapted image from:  A YouTube video posted by Muhamad   It has given public relations professionals an opportunity to utilize  AI ...

WHAT IS SOCIAL MEDIA INFLUENCE?   Social media influence is the ability of a person to impact people's opinions within an online social group. It has become an important  instrument  in public relations since it is the direct voice to communicate with the audience. According to Janice, Horsley, & Kari (2020) Social Media Influence is any procedure where an individual's attitudes, opinions, beliefs, or behaviours are influenced or controlled by some kind of social media communication. Let us take a look at how it advantaged and disadvantaged the public relations industry. CHALLENGES OF SOCIAL MEDIA INFLUENCE ON PUBLIC RELATIONS: Credibility of the organisation Adapted from:  Meron Berhe: The Pitch While social media influence has its own benefits on public relations, it also has challenges. Public Relations Professionals have to put a lot of effort in dealing with  false information from social media to sustain the reputation of their organisations. Thi...